The best equipment in the world, in the hands of the best operator in the world, isn’t worth anything if it is not operable. In light of this elementary truth, LATAM EQUIPMENT is unconditionally committed to the aftermarket support of the equipment we supply.
Since most of our executives come from the area of operations with equipment end users, the areas of deficiencies in aftermarket support in our markets have been clearly identified and targeted for resolution. This being said, LATAM EQUIPMENT has established a precise strategy to remedy these shortcomings existent in our markets.
We can separate ourselves from our competitors by implementation of this strategy, which will include, but is not limited to the following:
1. Supply only the best field techs – this is accomplished by only hiring techs with extensive experience; compensating them at above market rates to attract the best and minimize turnover, training them adequately to the specific on-site equipment, and equipping them properly to perform the service, maintenance, and repairs required. All these factors permit assembly of a first rate team of field service technicians.
2. Supply parts in a timely fashion – the logistical support for the supply chain is critical in minimizing downtime for our client’s equipment. We have dedicated a high-level executive who specializes in logistical support and supply chain issues to ensure proper aftermarket support of our equipment in this area. Additionally, LATAM EQUIPMENT will allocate a larger portion of the profits from equipment sales for spare parts inventory than currently being allocated by our competitors.
3. Provide on-site service – we have developed a specially equipped service truck, which is a completely self-contained mobile shop, equipped with compressor and air tools, welder and cutting tools, generator, light tower, crane, and enough deck space to deliver and remove major components. This unit is larger and better equipped than anything present in our markets. Whenever possible, we want to negotiate with our clients to allow us to install on-site facilities, in order we can take immediate action to resolve any and all equipment issues.
4- Provide proper management – our Director of Product Support has extensive practical experience in the field, as well, management experience as the former Director of Product Support for a fleet valued at over US $2B supplied by one of our competitors in Chile. His overhaul of product support for the equipment under his management permitted his former employer to surpass CAT in sales of this type of equipment during his last 4 years with his former company.
Aftermarket support of the equipment is critical to the financial results of our clients; therefore, LATAM EQUIPMENT is taking all the necessary steps to avoid the mistakes of our competition in our markets. We view superior aftermarket support of our equipment as our primary sales and marketing effort; we intend to gain market share for the products we represent by being recognized as the market leader for the field service and aftermarket support we provide for each, and every, piece of equipment we sell.
Isidora Goyenechea #3000
Piso 23 Vitacura
Santiago | Chile
(562) 2 2 364-4340